Our Signature Projects
Where Strategy Meets Code and Scale
Explore our diverse portfolio of high-impact solutions across AI, Fintech, E-commerce, and Advanced B2B Development.
Surgical Outcomes Platform
Aprevo Case Management – Carlsmed
This project involved developing a secure, end-to-end case management system to dramatically improve surgical outcomes and patient care.
- Dual-Language Backend: Developed core surgical workflows using Node.js (Express.js) and Python (FastAPI).
- AI Integration: Embedded Computer Vision (OpenCV, TensorFlow) for automated medical imaging analysis.
- HIPAA Compliance: Implemented stringent data security and Role-Based Access Control (RBAC) across the platform.
- Database: Utilized secure PostgreSQL for reliable, patient-specific data storage and retrieval.
- Cloud Deployment: Platform was deployed on AWS Cloud (leveraging S3 storage for large imaging files).
- Frontend: Designed an intuitive, real-time user interface using React.js UI.
- Result: The successful implementation improved workflow efficiency, ensured total data security, and enhanced long-term patient care.
Industry: Logistics, Transport, Fleet Management
Luna Logistics – Transport Management Mobile Application
This project involved developing a unified mobile application to simplify and manage complex logistics operations across transporters, drivers, and customers.
- Platform: Mobile Application (iOS & Android)
- Services: Mobile UI/UX Design, Data Visualization, Design System
- User Focus: Optimized workflows for three distinct user roles (Transporter, Driver, Customer).
- Transporter Module: Designed a comprehensive hub for financial overviews, load management, and invoice creation.
- Driver Module: Built a streamlined, mobile-first interface with large targets and quick action buttons for high usability in motion.
- Design System: Developed a modular design system (using Figma) to ensure app consistency, rapid development, and long-term scalability.
- Result: Delivered an efficient and intuitive platform that streamlined logistics operations, improved fleet coordination, and enhanced customer visibility.
Industry: Life Sciences, Biotech, CRO
Crown Bioscience – Translational Data Analytics Platform
Developed a secure, custom-built Data Analytics Platform for a global CRO to centralize and analyze vast, complex research datasets.
- Platform: Web Application (Research Portal)
- Services: Custom Software Development, AI/ML Integration, Cloud Services
- Core Challenge: Harmonizing exponential growth of complex, heterogeneous preclinical data from global labs.
- Architecture: Engineered a secure, compliant Cloud Architecture with custom ETL processes for data harmonization.
- AI/ML: Integrated Machine Learning models for predictive analytics on therapeutic response and model relevance.
- Analytics Engine: Built dynamic dashboards and real-time visualization tools for researchers to analyze drug efficacy.
- Result: Reduced data analysis time by 60%, increased predictive accuracy, and achieved 100% data transparency across global teams.
Industry: Logistics, Trucking, Transportation, Supply Chain
Dispatch Portal – Truck Dispatching & Load Management
Developed a sophisticated, frontend-focused web application to streamline truck dispatching and load management for logistics firms.
- Platform: Web Application (React.js Frontend)
- Services: Frontend Development, Real-Time Data Visualization, WebSockets
- Real-Time Architecture: Implemented WebSockets for instant updates on load status, driver availability, and assignments.
- Mapping & Tracking: Integrated Google Maps API for live vehicle tracking, route planning, and location visualization.
- UI Development: Built a modular UI using React.js with a focus on the Load Board, assignment, and performance Dashboards.
- API Connectivity: Used GraphQL and Apollo Client to efficiently manage data connection and display analytics on revenue and broker performance.
- Result: The solution delivered real-time accuracy and improved operational efficiency, significantly reducing delays and errors in dispatching and load management.
Industry: Retail, E-commerce, Customer Loyalty
Loyalty Management System (LMS) – Omnichannel Backend
As Backend Lead, the project involved architecting a highly performant Loyalty Management System to deliver seamless omnichannel retail experiences.
- Architecture: Adopted a scalable Microservices Architecture with individual services for distinct loyalty functionalities.
- Backend Stack: Built the platform using Django Rest Framework (DRF) and React.js for the frontend.
- AWS Engineering: Leveraged the AWS ecosystem extensively, including SQS/SNS for reliable message communication.
- Asynchronous Processing: Implemented Celery as an asynchronous task queue for efficiently managing heavy background processes.
- Caching Strategy: Used Redis for high-speed caching and Redshift for list caching to ensure low latency data retrieval.
- Security & Comms: Implemented OAuth for secure, standardized authentication and gRPC/GraphQL for fast microservice communication and flexible client queries.
- Result: Achieved superior system responsiveness, handling high transaction volumes with low latency, resulting in a robust and scalable omnichannel platform.
Industry: E-commerce, Food & Beverage (F&B), Multi-Brand Retail
EPIC GROUP – Multi-Brand Food Ordering Platform
Designed and delivered a multi-brand food ordering E-commerce web platform integrating two distinct food brands under a single management system.
- Platform: Web Application (User, Brand Pages & Admin Portal)
- Services: Web UI/UX Design, Admin Portal Design, Dual Brand Identity
- Design Challenge: Successfully hosted and managed two unique brand identities (menu, aesthetics) while consolidating operations.
- Dual Brand Experience: Created unique layouts for both brands while maintaining core design harmony under the EPIC GROUP umbrella.
- Unified Admin Portal: Developed an intuitive, powerful centralized dashboard for staff to manage orders, analytics, and support for both brands simultaneously.
- Scalable Design System: Built a complete Design System (in Figma) to ensure the interface was responsive, consistent, and ready for future brand scalability.
- Result: Successfully optimized the user ordering journey for high conversion and delivered a centralized system for streamlined, efficient internal operational management.
Industry: Travel, Lifestyle, AI, Community
Guiderr – AI-Powered Travel & Community Platform
Delivered the end-to-end UI/UX design for an AI-powered travel and lifestyle ecosystem, integrating bookings, rentals, and social features across web and mobile platforms.
- Services: Senior UI/UX Design, System Design (Web & Mobile).
- Complex Roles: Design was optimized for multiple complex user roles (e.g., Admin, Influencer, Hotel Owner).
- Core Modules: Created complete user flows for three complex modules: Rental, Flights, and Community (social platform).
- AI Integration: Prioritized design workflows that leveraged AI for streamlined trip discovery and intelligent recommendations.
- Scalable System: Developed a robust, comprehensive Design System to ensure consistency and efficient development handoff across all platforms.
- Result: Delivered a highly structured and intuitive digital product, ready for complex multi-role management and rapid feature expansion.
Industry: Fintech, Financial Modeling, SaaS
NewEffect – AI-Driven Financial Forecasting Platform
Developed the end-to-end, secure backend for NewEffect, a sophisticated fintech platform specializing in financial forecasting and integration. The focus was on creating a robust foundation for advanced financial modeling and data centralization.
- Platform: Web Application (Backend-focused)
- Services: Custom Software Development, Django Rest Framework, Hybrid AI/ML Modeling
- Core Challenge: Building a secure, efficient backend to handle sensitive data while running complex, highly accurate forecasting models.
- Backend Stack: Engineered a high-performance backend using Django Rest Framework (DRF).
- Data Integration: Built secure APIs for seamless and effortless data import, including crucial integration with accounting services like XERO.
- Hybrid Modeling: Developed a unique system combining Machine Learning models (like SIRIMA) with manual formula calculations for optimal P&L projection accuracy.
- Security & Scalability: Focused heavily on system reliability, airtight security, and scalability, creating a secure vault for sensitive financial projections.
- Result: Delivered a sophisticated, production-ready platform that provides highly accurate, data-driven, and customizable forecasts for informed business decisions.
Industry: Artificial Intelligence, Open-Source, Software Development
Team AI – Autonomous Agent Orchestration Framework
Developed an innovative, open-source Python framework to orchestrate autonomous AI agents, enabling them to collaborate and tackle complex tasks by simulating a human-like, coordinated workflow.
- Platforms: Web Application (Production & POC)
- Services: Full Stack Development, AI/LLM Integration, System Architecture
- Core Goal: Build a robust framework for reliably orchestrating multiple, independent AI agents to achieve a singular objective.
- Architecture: The production system was built on a modern, scalable architecture featuring a robust FastAPI backend (Python) and a React.js frontend.
- AI Orchestration: Leveraged advanced tools like LangChain and various LLMs (OpenAI, Groq) to define agent roles and manage collaboration flows.
- Dual Path: Initiated with a rapid Proof of Concept (POC) using Streamlit for quick validation, followed by the production build.
- Result: Delivered a pioneering, high-performance, and scalable framework that successfully demonstrated reliable, coordinated workflow simulation among autonomous agents.
Industry: E-commerce, Digital Marketing, Performance Advertising
Google AD (E-commerce Performance)
Executed high-volume, performance-driven Google Ads campaigns for an E-commerce product with the objective of maximizing sales. The strategy focused on a full-funnel approach to achieve an efficient Cost per Conversion (Cost/Conv).
- Platform: Google Ads (Search & Shopping)
- Objective: Drive high-volume purchases/sales while achieving an aggressive Cost/Conv.
- Strategy: Implemented a segmented strategy including Branded Search, Generic Search (top-of-funnel), Interest, and Retargeting campaigns.
- Bidding Optimization: Actively managed bids to successfully achieve a desired Cost/Conv of Rs89.00 against a total spend of Rs102K.
- Results Achieved: Generated 1.15K Purchases/Sales (Conversions) from 23.9K Clicks within the month.
- Scalability Proof: Confirmed ability to scale efficiently, with another period achieving 2.14K Conversions at a manageable Rs118 Cost/conv.
- Impact: Delivered high traffic and sales efficiency through effective bid and audience management.
Industry: E-commerce, Digital Marketing, Performance Advertising
Meta AD (E-commerce Purchase Optimization)
Executed performance marketing campaigns on the Meta Ads platform (Facebook/Instagram) focused on driving direct website purchases. The core objective was achieving superior cost-efficiency with a Cost per Purchase (CPP) significantly below competitor benchmarks.
- Platform: Meta Ads (Facebook/Instagram)
- Metric Focus: Website Purchases, Cost per Purchase (CPP).
- Core Challenge: Rigorously testing and optimizing multiple ad sets/creatives to achieve aggressive cost-efficiency.
- Process: Center on continuous Aggressive A/B Testing of audiences, creatives, and bidding strategies.
- Bidding Strategy: Bidding was optimized specifically for the Website Purchase conversion event for maximum funneling efficiency.
- Audience Targeting: Leveraged strategies like Lookalike campaigns and Shopping Advantage features to efficiently acquire new buyers.
- Result: Achieved an exceptional average Cost per Purchase of Rs437.84, which was 32% lower than comparable competitor costs.
- Impact: Delivered a highly cost-efficient campaign structure, leading to a strong Return on Ad Spend (ROAS).
Industry: E-commerce, Digital Marketing, Analytics
Shopify Stats – Large-Scale E-commerce Analytics
Focused on analyzing and optimizing large-scale E-commerce sales performance directly from the Shopify dashboard. The goal was to maintain a healthy Conversion Rate while managing massive traffic and accurately attributing sales across channels.
- Platform: Shopify Analytics Dashboard
- Services: E-commerce Analytics, Conversion Rate Optimization (CRO), Funnel Analysis.
- Scale Management: Demonstrated proficiency in managing and analyzing stores with Total Sales reaching over Rs 95 Million and thousands of orders.
- Process: Conducted Deep Funnel Analysis (e.g., 1.15M sessions) to assess the conversion path and identify drop-off points before checkout.
- CRO Focus: Maintained a stable and efficient Online Store Conversion Rate (e.g., 2.05%) despite high traffic volume.
- Key Metric: Confirmed ability to drive high-value sales, evidenced by a strong Average Order Value (Rs 6,074.56).
- Impact: Provided the necessary data foundation for strategic growth, efficient budget allocation, and continuous E-commerce funnel improvement.
Industry: Automotive Classifieds, Digital Marketing, Technical SEO
Carzoo.ae – High-Impact SEO (UAE Leads)
Executed a Full Technical SEO and Organic Lead Generation strategy for a high-stakes Automotive Classifieds platform in the UAE market. The project's goal was to establish market authority and significantly grow qualified inbound leads.
- Services: Technical SEO, Keyword Strategy, On-Page Optimization, Lead Generation.
- Key Strategy: Prioritized intent-based keyword mapping and created high-converting landing pages.
- Schema Implementation: Implemented advanced Vehicle Listing Schema Markup (via Rank Math/Schema Pro) to secure rich snippets and dominate local search results.
- Tools Used: Leveraged industry-standard tools like Ahrefs, Semrush, and Rank Math.
- Result: Growth: Achieved an audited 500% growth in qualified inbound leads within six months.
- Impact: Secured top rankings for high-value buyer and seller intent keywords across major UAE Emirates, creating a stable, scalable inbound channel.
Industry: E-commerce, Digital Marketing, SEO
Vivarays.com – E-commerce Store Growth (Ultra-Short)
Executed a high-impact strategy focused on Product-level SEO and Conversion Rate Optimization (CRO) for an E-commerce store. The goal was rapid revenue scaling entirely through the organic search channel.
- Services: E-commerce SEO, CRO, Keyword Targeting, On-Page Optimization.
- Platform/Tools: WooCommerce/Shopify, Ahrefs/Semrush, AI Content Tools.
- Key Strategy: Focused on optimizing all Product & Category pages using Collection-based keyword targeting.
- Tech Stack: Utilized AI Content Tools for scale and premium caching (WP Rocket) for fast transaction speed.
- CRO Focus: Executed CRO optimization specifically on the checkout funnel to maximize profitability.
- Result: Revenue Growth: Scaled monthly revenue from $2,000 to $12,000 in six months (a 6x increase).
- Impact: Established a stable, highly profitable, and scalable sales engine solely via organic traffic.
Industry: Digital Marketing Agency, B2B Services
PPC Guru – Full WordPress Development & Optimization
Executed the Full Development of a corporate website for a leading Digital Marketing Agency, delivering a fast, technically robust, and SEO-optimized WordPress platform. The core focus was on maximizing performance and search engine compliance.
- Platform: WordPress
- Services: Full Development, Speed Optimization, Technical SEO, Custom UI Creation.
- Core Goal: Build a site meeting the stringent standards of Google Core Web Vitals and professional credibility.
- Custom Development: Used Elementor Pro augmented with hand-coded HTML, Custom CSS, and JavaScript for a unique, responsive UI.
- Advanced Speed Optimization: Implemented WP Rocket (or equivalent caching), CSS/JS minification, and Lazy Loading to achieve minimal loading times.
- Technical SEO: Meticulously configured Schema Markup, XML Sitemap, and Canonical Tags (using Yoast/Rank Math) to ensure error-free crawling and maximum visibility.
- Result: Achieved outstanding scores on Google PageSpeed Insights and full compliance with Core Web Vitals, leading to SEO uplift and enhanced brand authority.
Industry: Security Services (Physical & Electronic), Local SEO
Flash Security – Geographically Optimized Service Platform
Executed the complete WordPress architecture design and technical SEO structuring for a leading Canadian security company. The core focus was on geo-targeting optimization to effectively manage and scale their dual-service portfolio across over 10 Canadian cities.
- Platform: WordPress, Multi-Location Service Architecture
- Services: Full Development, Speed Optimization, Local SEO.
- Core Challenge: Scaling the Service-Area Business (SAB) model to 10+ locations while achieving strong local authority.
- Architecture: Developed Custom Post Types for "Services" and "Locations" to dynamically pull geo-specific content (via Elementor templates).
- Speed Optimization: Utilized LiteSpeed Cache and image optimization (Imagify/WebP format) to maintain blazing fast performance and prioritize FCP.
- Geo-Targeting: Implemented Advanced Local Business and Service Area Schema Markup (via Rank Math) on every location page for precise city-specific ranking.
- Result: Achieved demonstrable improvements in search visibility for location-specific keywords and established a sustainable, modular foundation for launching new service locations.
Industry: Commercial Facilities Management (B2B)
24/7 FMS – Facilities Management Solutions Platform
Executed the Full WordPress Development, Advanced Technical SEO, and Precision Speed Optimization for a B2B Facilities Management platform. The core goal was building a robust, professional site to generate high-quality commercial leads and define their broad service matrix.
- Platform: WordPress, Lead Generation Focus
- Services: Full Development, Technical SEO, Speed Optimization, B2B Trust Design.
- Core Challenge: Presenting a wide, complex range of services (HVAC, electrical, etc.) in a structured, easily navigable way.
- Custom Architecture: Built a dedicated service hierarchy using Custom Post Types (CPT) and Advanced Custom Fields (ACF) for scalable, standardized content presentation.
- Speed Optimization: Focused on WebP conversion for heavy assets and utilized WP Rocket/LiteSpeed Cache to ensure low Time-to-Interactive (TTI) for business users.
- Technical SEO: Deployed detailed Service and Organization Schema Markup (via Rank Math) and optimized the structure for Location targeting across Canada.
- Result: Achieved high Core Web Vitals scores, enhanced B2B credibility, improved lead form conversions, and delivered a clear service hierarchy for operational clarity.
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